ROSS 308 IS SIMPLY THE BETTER BIRD
The Ross® 308 has the combination of excellent feed conversion and meat yield, which offers customers the ability to utilize the product’s efficiency and cost improvements.These advantages in performance and profitability have generated widespread customer support and recognition as a leading broiler breeder in the highly competitive global poultry industry.
The Ross 308 breeder traits of outstanding fertility, along with good egg and chick numbers, has added further value to the broiler advantages and strongly positioned the brand as an important choice for many customers in the industry. The Ross package is supported by experienced and knowledgeable service team members who live in many of the key markets they serve and are readily accessible to customers, speak the appropriate languages and fully understand the conditions experienced by their production teams.
The Ross 308 is part of the industry-leading investment in an R&D breeding program that has achieved a number of industry firsts through the utilization of technology and innovation. This strategy continues to show advantages and create the fastest rate of genetic improvement for customers everywhere. The introduction of lifetime feed conversion technology in 2004 and subsequent creation and use of multiple selection environments in 2005, which closely represent industry conditions, offers a more realistic opportunity to successfully select efficient, yet robust birds. Field results around the world have now demonstrated the value of this strategy. The long-term investment in the R&D breeding program, the 10 year period of selection experience with the new technology and the local service expertise have worked together to build this leading program.
With Aviagen’s world-class product performance, the leading breeding program and highly accomplished, regionally based service teams you get not one, but three critical advantages in current and future breeder performance for your business.